Blogging

Out of every form of writing online, blogging takes up the most time.

Finding the time to write engaging, audience-focused content consistently is a drag. You have other things on your plate, bigger fish to fry, other golden eggs to.. lay for your business…

You get the point.

The problem is, keeping your blog updated needs to be done. An empty blog would be like running a pub without any beer – pointless, and expensive.

Don’t own that pub.

Hire me and I’ll fill it with the finest wines and beers.

Let’s Blog

How a Blog Can Help Your Business

Having a regularly updated blog:

• Leads to increased website traffic, more leads, and higher conversion rates
• Alerts search engines that you’re regularly updating your content
• Helps establish your brand as an authority in your industry
• Boosts your search engine rankings
• Transforms your subject matter knowledge into well-crafted content that resonates with your target audience and delivers measurable results

Funnily enough, I don’t have a blog. That’s because I’m too busy writing other business’s.

If you have a blog that’s in need of a shake-up, or you’re just starting out, let’s talk. Even if it’s just a chat to point you in the right direction.

Why Do People Employ Blog Writers?

Blogging takes time. Most business owners don’t have that.

And it’s not just the writing, it’s the researching, the strategising, the scheduling, sharing, updating and monitoring.

All of these parts form an effective blog strategy, and hiring someone who understands your brand and can speak your audience’s language takes a tonne of stress off your plate.

Knowing how to effectively write and post regular blog content is essential for the continued growth and rankings of any online business. Consistency is the key here and by Jove, I believe I hold that key.

Think of it this way, you may already be spending your marketing budget on paid advertising, consulting, data analytics, and email campaigns, right? So, adding a blog is a small cost that can yield evergreen results.

Here are some stats for the TL;DR crew:

• A blog can generate 3x the amount of leads compared to paid ads
• Boost website traffic up to 2,000%
• Yield a 13x higher ROI
• B2B companies will generate 88% more leads, while their B2C cousins will generate 67% more revenue through publishing blog posts consistently
• Companies who publish consistent blogs show 6x the revenue from traffic and leads attributed to their website

But, I Don’t Want a Blog

Each to their own, but by not having a blog, you could be missing out on a significant amount of value and potential leads.

In fact, leads generated through blogging are 62% less expensive than those generated through outbound marketing methods like advertising or cold calling. That’s because when a blog is published, it’s there forever.

It’s not going to cost you any more than it did when you first paid me to write it.

All it will do is drive traffic and potentially gain leads.