Punchy Slogans & Straplines
Being memorable is one of the most important aspects of a business, and a good slogan or strapline is a simple and unfathomably effective way to achieve that.
The key question you need to ask yourself is, how do you want your brand to be seen and remembered?
A great slogan or strapline can be the difference between friends at a pub commenting on a new jacket and saying “Derek, I’m lovin’ it” and saying “Derek, that’s a nice jacket”.
The phrase ‘living rent-free in your head’ comes to mind.
Let’s create something memorable that sums up everything your brand wants to be.
I Won’t Lie, Slogans Ain’t Easy
If Nike’s “Just Do it” slogan was as easy as it sounds, we’d all be millionaires.
The truth is, writing slogans is hard. Being memorable is hard.
Look at Harold Bluetooth. He had to unite warring tribes of Scandinavia and introduce Christianity to the region to become a symbol of connectivity on our smartphones.
How to Write a Good Strap or Slogan
The key is creating a slogan or strap that perfectly captures your brand values and personality. Enough to make turn readers into buyers and keep them coming back for more because they can’t get your damn slogan out of their heads.
Brands like Fitbit, Kindle, and Roomba – we all know the benefits of these products without focusing on their features. But let’s dissect, just for good measure:
- Fitbit – Getting real-time health insights and tracking your fitness progress? That’s a feature. Monitoring your heart rate, steps, and calories burned while chasing after your toddler and juggling groceries? That’s Fitbit.
Slogan – Feel Your Power
- Kindle – Access to a vast library of books on a single device? That’s a feature. Being able to carry hundreds of novels in your backpack while travelling the world and immersing yourself in captivating stories? Yep, that’s Kindle.
Slogan – The Book Lives On
- Roomba – Effortless cleaning at the touch of a button? Feature. Having more time to relax and enjoy life while a robot vacuum takes care of cleaning your floors, without lifting a finger? You guessed it, Roomba.
Slogan – Let a Robot Do Your Dirty Work
Let’s Create Something Memorable
Slogans and straplines are born from the collaboration between a copywriter and the brand. Neither works without the other.
If you want your slogan and/or strapline to withstand the test of time, I’m the guy that you call.
Let’s talk about your brand and devise a slogan that sits among the gods of Maccy D’s and Nike.