Copywriting packages
I know there are some strong opinions about packages in the copywriting world.
And it’s true, there’s no one-size-fits-all when it comes to copywriting.
However, not every project needs a complicated proposal.
Sometimes it’s easier to start with something straightforward.
My copywriting packages are fully customisable and dead simple.
Who are these copywriting packages for?
These copy packages are aimed at:
- Startups and new businesses looking to establish their brand voice and messaging from scratch
- Companies that have rebranded and need to update their website, marketing materials, and other content with new copy
- Entrepreneurs who are launching a new product or service
- Businesses and entrepreneurs entering a new market and need words to help them do that
Do you fall into one of these categories? If so, take a look at your options below.
Copywriting packages I offer
Each package can be customised to suit your needs. Prices are guidelines, I’m more than happy to discuss a final price once we’ve had a discovery call.
The Website Rewrite Package
A thorough rewrite for businesses that want their website to properly represent what they do.
Includes:
- Keyword research
- Competitor research
- Full website rewrite
- Or, 2-4 pages per month
- Headline and page structure development
- SEO copywriting improvements
Good for: businesses launching a new site or reworking an existing one.
Price: Between £900 – £3,000+ (for full website rewrites)
The Content Refresh Package
Perfect if your copy needs updating and refreshing to align with new business goals, AI ranking factors, SEO and more.
Includes:
- Review of your existing website content
- Keyword research
- Basic tone of voice alignment
- Rewriting & SEO optimising 2-4 key pages per month
Good for: small businesses with an existing website that needs sharpening.
Price: Between £1,200 – £1,600 per month
The Landing Page Package
For businesses launching a campaign, product, or lead generation pages.
Includes:
- Headline and subheadline development
- 2-4 landing pages per month
- Call-to-action optimisation
- Basic SEO considerations where relevant
Good for: product launches, lead generation campaigns, and service promotions.
Price: Between £1,200 – £1,600 per month
The Blog Package
Designed for businesses that want regular blog content without having to write it themselves.
Includes:
- Topic planning and content ideas
- Keyword research
- 2-4 SEO blog articles per month
- Internal linking suggestions
- Content optimisation recommendations
Good for: businesses looking to improve SEO and publish consistent blog content.
Price: Between £1,000 – £1,400 per month
The SEO Copywriting Package
Designed for businesses that want their website to rank better in search engines.
Includes:
- Keyword research
- Content strategy
- 2-4 optimised blog or landing pages
- On-page SEO improvements
- SEO content optimisation recommendations
Good for: businesses that want to improve search visibility and attract organic traffic.
Price: Between £1,400 – £1,800 per month
The Content Growth Package
Made for businesses that want to grow traffic and visibility through content.
Includes:
- Content strategy planning
- Keyword research
- 4+ SEO landing pages and/or blog articles per month
- Ongoing SEO content writing
- Content optimisation recommendations
Good for: businesses looking to grow organic traffic over time.
Price: Between £1,800 – £2,400+ per month
These packages can be customised
Not every project fits neatly into a box.
You might just need a few extra landing pages, or maybe a copy retainer that covers SEO content, blog articles and help developing a clearer tone of voice.
If that’s the case, the packages can be adjusted to suit what you need.
Just let me know.
Pick a package and let’s get started
If you’re looking for freelance copywriting services with a clear starting point, one of these packages should do the trick.
Get in touch and we can discuss what might work best for your business.