Content strategy services

Content works much better when there’s a plan.

Aimlessly writing can be fun, trust me, I do it a lot.

But I don’t do it for my clients.

I help businesses figure out what to publish, why it matters, and how it drives results.

If you want to discuss your content strategy with a freelance content strategist with over 10 years experience in the game, by Jove you’re in luck.

Book a strategy call

What is a content strategy?

A content strategy is a plan that guides the content a business creates and shares. It helps make sure every piece of content has a clear purpose, whether that’s attracting new customers, improving your Google or AI rankings, building trust, or increasing sales.

It’s about understanding who your audience is, what they’re searching for, and what kind of content will be most useful to them. From there, you decide what to create, where to publish it, and how to measure whether it’s working.

In simple terms, a content strategy stops content from being random. Instead of posting for the sake of it, you create content that supports your wider business goals.

How might that look?

That means answering questions like:

• Who are we trying to reach?
• What are they searching for?
• What content will move them closer to buying?

For example, if you run a gym, a content strategy might identify that people are searching for:

• “Best gyms in Leeds”
• “Beginner fitness classes near me”
• “How much does a personal trainer cost?”

From there, you’d create content specifically targeting those searches:

• A local landing page targeting “Gyms in Leeds”
• A service page for beginner fitness classes
• A blog answering common pricing questions

Then you’d internally link those pages together, optimise them properly for SEO, and guide users towards booking a consultation or signing up.

So, again, rather than randomly posting blogs and hoping for traffic, you’re creating content that has a clear direction and supports both search visibility and business goals.

Signs you might need a freelance content strategist

You might need content strategy if:

• You publish content but traffic isn’t increasing
• Your content isn’t generating leads
• SEO feels confusing or inconsistent
• Your website content has grown a bit… chaotic
• You’re not sure what to publish next

In short: you have content, but no clear direction.

What a content strategy usually includes

Content strategy looks different for every business, but it typically involves:

• Audience research
  Understanding who your content should speak to.
• Competitor and keyword research
  Finding what people are actually looking for.
• Content planning
  Deciding what content should exist and why.
• Content structure
  Planning pages, articles, and topics that support each other.
• Editorial planning
  Creating a realistic publishing roadmap.

What you’ll get

Every industry is different, every client is different – and every time I dive into a content strategy, yep, it’s different.

That said, there is some crossover, so you might get:

• Content audits
• SEO content strategy
• Topic clusters and pillar pages
• Editorial calendars
• Messaging and positioning guidance
• Content optimisation recommendations

Everything designed to make your content clearer, more strategic, and more effective.

How the strategy Process Works

Nothing overly complicated.

1. Discovery call
This is where we talk to each other over the phone or via Zoom, Teams etc. We talk about your business, goals, and audience.

2. Research
I go hunting down (analysing) your competitors, exploring search demand, and content opportunities.

3. Strategy development
A structured plan for what content should exist and why. WHY.

4. Roadmap delivery
You get a clear content plan your team can execute. Or I can continue with it through one of my glorious – and ever-so-affordable – copywriting retainers.

Why work with a freelance content strategist?

Because I’m brilliant and I have a fabulous portoflio to prove it.

…You’ll also be working with someone who can offer and outsider’s perspective on your current content, faster execution of work and flexible collaboration.

And I play nicely with others. Just look at my testimonials.

*Plus, you’ll have someone you can hold accountable if your content still sucks (it won’t, by the way).

FAQs