Content refresh services
Content doesn’t last rank forever.
What ranked brilliantly two years ago might now be quietly gathering dust on page two of Google.
A content refresh updates, improves, and re-optimises your existing pages so they start pulling their weight again.
No need to reinvent the wheel. Just give it a proper service.
What is a content refresh?
A content refresh is exactly what it sounds like.
Instead of writing something entirely new, I improve the content you already have. Updating facts, tightening the writing, improving SEO, updating your blog, or maybe optimising for AI and generally making sure it still answers what people are searching for.
Because over time, things change – search behaviour changes, competitors publish better (or at least updated and new) pages, and sometimes your content just gets a bit stale.
That’s normal, and it’s okay! A content refresh keeps your content up to date, accurate and relevant for new visitors. It’s actually a great alternative to writing countless new blog posts or pages, which take longer to write, and potentially longer to show up in search results.
How to know if your content needs refreshing
There are several ways to tell if your content needs refreshing, a few are:
- You’ve ntoiced your rankings have slowly dropped
- Visitor traffic to your main pages is declining
- The information across your website is outdated
- Your competitors are outranking you
- Or your content no longer reflects your brand
Content refresh packages
I also do a broader range of copywriting packages if you’re looking for something other than content refresh services.
The Small Refresh
A small but powerful content refresh package for businesses that want to improve a few key pages.
Includes
- Discovery call
- Review of existing website content
- Competitor & content gap analysis
- Optimisation or rewriting of up to 2 website pages
- Internal linking recommendations
Price: Between £750 – 950
The Slightly Bigger Refresh
For businesses that want to fix more than just the obvious bits.
Includes
- Everything in The Small Refresh, but for up to 4 website pages
Price: Between £1,200 – £1,400 per month
The Pretty Intense Refresh
The works, it’s the refresh that’ll leave your website feeling like a lean, clean content ranking machine.
Includes:
- Everything in The Slightly Bigger Refresh, but for up to 8 pages
- (or full core site).
Price: £2,000+
What’s included in a content refresh?
Refreshing content involves more than swapping a few words around.
Typically it includes:
- Reviewing current performance on landing pages
- Analysing keywords and search intent
- Updating facts, links, and statistics
- Improving structure, readability and tone of voice
- Strengthening on-page SEO
- Updating headings and metadata
- Improving calls to action
Essentially, I’ll make the page clearer, stronger, and more competitive.
How the refresh process works
A simple process. Nothing mysterious.
Content audit
I review your existing pages and identify refresh opportunities.
Performance review
I’ll analyse rankings, traffic, keywords, and competitor pages.
Content update
The copy is improved, updated, and re-optimised.
SEO improvements
Headings, structure, and on-page elements are refined.
Performance monitoring
I keep an eye on how refreshed pages perform.
Give your content a second life
If your content used to perform well but has quietly slipped down the rankings, it probably doesn’t need replacing.
It just needs refreshing.