Content refresh services
Content doesn’t last rank forever.
What ranked brilliantly two years ago might now be quietly gathering dust on page two of Google.
A content refresh updates, improves, and re-optimises your existing pages so they start pulling their weight again.
No need to reinvent the wheel. Just give it a proper service.
What is a content refresh?
A content refresh is exactly what it sounds like.
Instead of writing something entirely new, I improve the content you already have. Updating facts, tightening the writing, improving SEO, updating your blog, or maybe optimising for AI and generally making sure it still answers what people are searching for.
Because over time, things change – search behaviour changes, competitors publish better (or at least updated and new) pages, and sometimes your content just gets a bit stale.
That’s normal, and it’s okay!
A content refresh keeps your content up to date, accurate and relevant for new visitors. It’s actually a great alternative to writing countless new blog posts or pages, which take longer to write, and potentially longer to show up in search results.
An example of a successful content refresh
This is one of my clients, Plate Mate. I started with them in October 2024 after they shifted from a paid media to an SEO/organic content approach.
Now, don’t get me wrong, a lot of work has gone into this website over almost two years. These results took time.
That said, I went through and reoptimised every page and created new ones (based on core SEO best practices).
Their organic growth
- +9,188.9% growth in organic traffic (from 18 visitors → 1,672 monthly visitors)
Organic keywords
- From ranking for 4 keywords to to 1,206 (+6,247.4%)
Top position changes
- Top 1-3 positions for 20 keywords (up from 0)
- Top 4-10 positions for 162 keywords (up from 45)
- Top 11-20 positions for 325 keywords (up from 30)
Overall summary of results (year on year)
How to know if your content needs refreshing
There are several ways to tell if your content needs refreshing, a few are:
- You’ve ntoiced your rankings have slowly dropped
- Visitor traffic to your main pages is declining
- The information across your website is outdated
- Your competitors are outranking you
- Or your content no longer reflects your brand
What’s included in a content refresh?
Refreshing content involves more than swapping a few words around.
Typically it includes:
- Reviewing current performance on landing pages
- Analysing keywords and search intent
- Updating facts, links, and statistics
- Improving structure, readability and tone of voice
- Strengthening on-page SEO
- Updating headings and metadata
- Improving calls to action
Content refresh prices
Content refreshes start from £300, scaling with the number of pages and depth of work involved.
I also do a broader range of copywriting packages if you’re looking for something other than content refresh services.
Give your content a second life
If your content used to perform well but has quietly slipped down the rankings, it probably doesn’t need replacing.
It just needs refreshing.