SEO copywriting services
Ah, SEO copywriting.
The art of weaving keywords into copy without it sounding like a geography teacher’s nails across a chalkboard.
What is SEO copywriting?
SEO copywriting is writing words that search engines and humans like.
Both SEO and the written copy need to work harmoniously to keep everyone happy.
The term ‘this town isn’t big enough for the both of us’ cannot be applied here.
The Town of SEO Copywriting definitely needs to be big enough.
Without optimised copy, your chances of showing up in search engines and AI overviews are about the same as mine of securing a date with Scarlett Johansson.
How does SEO copywriting work?
There are a lot of moving parts that go into SEO copywriting.
I’ll try and break this down (without interpretive dance):
Keyword research
SEO copy without keyword research is like Thor without his hammer, Starsky without Hutch, and Thelma without Louise.
Technically still there. Just not very effective.
Keyword research is simply finding out what people type into Google when they’re looking for what you offer.
The next step is weaving them into your website copy in a way that doesn’t sound jarring or like you’re being bonked on the head with an oar.
It also reveals related searches, questions, and topics your audience cares about.
Which means more chances for the right people to find you.
Competitor analysis
Before writing anything, it helps to know what you’re up against.
Competitor analysis involves looking at the websites already ranking for the keywords you want to target.
What are they writing about?
How are their pages structured?
And most importantly, what are they missing?
And no, this isn’t about copying what competitors are doing, it’s more about understanding the landscape and finding opportunities to do it better.
Audience research
Yep, SEO copywriting can help you climb up the ranking positions.
But, if you don’t know who you’re talking to, you might as well be talking to a wall.
Working out who your audience is comes first. What they care about, how they speak, what they’re actually looking for.
Because once you understand that, writing something they’ll respond to becomes much easier.
And if your audience are walls, fair enough. I’ll improvise.
Writing the copy
This is the bit where the actual writing happens.
Once the audience and keywords are clear, the copy gets written in a way that works for both search engines and human beings.
That means structuring the page properly, using headings that make sense, and weaving keywords into the copy naturally rather than hammering them in like tent pegs made out of ice cream cones.
Good SEO copywriting should still read like normal writing. It explains things clearly, highlights the benefits, and guides the reader towards the next step.
Because there’s not much point ranking in Google if people land on the page and immediately leave again.
Monitoring
Once the copy is live, you don’t just pat yourself on the back and wander off.
You watch what happens.
Tracking things like traffic, rankings, and conversions tells you whether the content is actually doing its job.
If something isn’t working, it gets fixed.
If something is working, great. We do more of that.
How much is SEO copywriting?
That reallllyyyy depends on your budget and what your website needs.
Some of my clients prefer a fixed price monthly retainer and I write, let’s say 3 landing pages and 3 blog posts and upload the content. That can cost anywhere from £300 a month to upwards of £1,000 depending on the amount of content I’m writing/optimising/uploading.
Others prefer one-off projects with one single payment – let’s say to populate a new website with copy optimised for SEO. That might include all the core pages, like home, services, about, FAQs and contact. Again, depending on the amount of content needed, that can cost anywhere from £600 to upwards of £1,200.
Do I need an SEO freelance copywriter?
Maybe, if:
- Your website looks nice, but barely anyone finds it.
- You show up on page three of Google. Which is basically the internet’s attic.
- People visit your site but don’t stick around long enough to do anything useful.
- Your pages talk about your business but don’t really say why anyone should care.
- Or your content is stuffed with keywords like someone trying to win a game of SEO bingo.
Good SEO copy fixes that. It helps the right people find you, understand what you offer, and actually take the next step. Which, generally speaking, is the whole point.
It’s also important to remember that SEO copywriting is an evergreen investment, but you have to give it time.
Results do not happen overnight. Google and other search engines take time to trust you and your content.
Do you copy?
Let’s get to work on optimising and prioritising.