Blog copywriting services

The word ‘blog’ seems like it’s been around since the begining of time.

And guess what, despite sound like it belongs in the mausoleums of marketing, it’s still one of the most assets to get you noticed online.

Blog content that attracts readers, improves SEO, and shows you know what you’re talking about.

As a freelance blog copywriter, I help businesses publish useful, well-written articles that drive more traffic than the M25 at rush hour.

Let’s talk

What blog copywriting actually does

A blog isn’t just somewhere to post the occasional thought, and it’s not somewhere you can just dump your latest holiday experience to Tenerife.

Well, I mean you could, but it’s not going to get your any new business.

Having a regularly updated blog on your website has many benefits, including:

• Increased website traffic
• Boosts your search engine rankings
• Helps establish your brand as an authority in your industry

And these are only a few examples. A good blog should also include content and information that actually supports your marketing.

CJ, I’d like an example of how a blog might look

Alright.

Let’s say you’re a number plate business, and your main aim is to sell number plates. Your blog might include articles like:

• ‘How to fit a new number plate’
• ‘All you need to know about number plate compliance in the UK’
• ‘What are the most expensive number plates?’

Blog content like this is helpful for both visitors and search engines – as both essentially want to learn more about who you are, what you do, and if you know your stuff.

Funnily enough, I don’t have a blog, but that’s because I’m too busy writing everyone elses.

Do I need a blog for my website?

The short answer is usually, yes.

Having a blog is always a good idea, for the reasons mentioned above.

However, if you already have a blog but it’s not performing the way you’d like, you might need support if:

• your blog hasn’t been updated in months
• posts exist but no one reads them
• your articles aren’t ranking in Google
• you’ve got ideas but no time to write them

The cruel fact is that blogging takes time, and most businesses don’t have that.

And it’s not just the writing, it’s the researching, the content strategising, the scheduling, sharing, updating and monitoring.

Can I use AI to write my blogs?

I mean, sure, you could, but I can guarantee it will:

• Not sound like you (or your brand)
• Sound like everyone else’s who used AI to write it (not a good look)
• Annoy everyone who reads it
• Probably not rank due to Google’s Helpful Content Update
• (Did I say it’ll annoy everyone who reads it?)

Jokes aside, AI only gets you so far.

You might find yourself spending more time, money, and resources trying to get ChatGPT, Claude or what ever LLM you’re using to ‘sound more like you’, when hiring an actual copywriter would have saved you all this manic malarkey.

How much does a blog copywriter cost?

Depends – depends on oh so many things.

With blog writing, I find it works much better on a retainer basis, as blogs need regularly updating to remain relevant and in-the-know regarding your industry. Let’s say you want 4 blogs/articles written each month, that could cost anywhere between £500 to £1,400+ depending on things like:

• The industry you’re in
• How much SEO (keyword and competitor research, gap analsis, on-page optimisation, etc) you want
• Whether or not you want me to upload it
• Monitoring updates
• And of course, your budget!

Plus, regularly posting on your blog helps stop your pesky competitors usurping you, pinching all your ranking positions and potential customers!

I also base my rates on the ProCopywriters Survey 2025.

Blog packages

For those that love a package, these are some rough guidelines to my blog package pricing. If you want something more bespoke, no problem, contact me and we’ll have a chat.

I also do a broader range of copywriting packages if you’re looking for something other than blog page services.

So, how do companies use blogs as a marketing tool​?

The short answer to this is to drive traffic, build trust, and ultimately, turn readers into buyers. Your blog will never be as hardcore salesey as a landing/sales page, but by educating your readers on topics relating to your industry, they’re more likely to see you as a trusted source of information.

And, trust nudges people along that sales funnel towards those ‘buy’, ‘subscribe’, and ‘contact’ buttons you want them to click.

“But CJ, I don’t want a blog”

Each to their own, but by not having a blog, you could be missing out on a significant amount of value, traffic and potential leads.

In fact, leads generated through blogging are 62% less expensive than those generated through outbound marketing methods like paid ads or the dreaded cold calling. That’s because when a blog is published, it’s there forever.

It’s not going to cost you any more than it did when you first paid me to write it.

All it will do is sit there providing useful information that gets your audience to like and respect you more.

FAQs

How long should blog articles be?
It depends on the topic, but most SEO blog posts sit somewhere between 800–1,500 words.

How often should we publish blogs?
Consistency matters more than volume. Even one or two strong posts per month can improve SEO over time.

Do you include keyword research?
Yes. SEO research is usually part of my blog copywriting service.