B2B copywriting services

Copy designed for businesses to flirt with other businesses.

And, ideally, flirt so well they buy whatever it is your business is selling.

I need me some B2B copywriting


What is B2B copywriting?

In Layman’s terms, B2B (business to business) copywriting is selling to businesses without sounding like you’re selling to businesses. An important distinction between B2B and B2C (business to consumer) copywriting is that B2B copy is aimed at businesses, not consumers.

As a B2B copywriter, my main aim is to generate leads for that business and ideally, get other businesses to buy their products and boost brand awareness.

It’s less “buy this, it’s amazing!” and more “here’s how this product/service saves you time, cuts costs, and makes your boss look good.”

Why B2B copy is harder than it looks

The key thing worth remembering for B2B copywriting is that you’re trying to sell to businesses. That means you need to speak ‘business language’.

Now, this doesn’t mean the copy has to be dull as dishwater, but it does need to communicate the product, service or whatever you’re selling, in a language businesses can understand and empathise with.

Plus, selling to businesses is rarely a quick decision.

You’re often dealing with:

So from the get-go, your words need to build credibility, explain its value clearly.

It can be a tricky tightrope to walk, but with the right writer at the helm, your B2B copy can sound great – and not grating.

B2B copywriting (usually) comes down to 3 things

A lot of B2B copy tries very hard to sound impressive. And I get it, you’re essentially talking (or writing) to people who may ultimately make the decision buy into your product/services.

But, B2B pages can quickly fall into the trap of talking about ‘synergy’, ‘innovation’, and ‘leveraging solutions’ – yuck. Don’t get me wrong this language has its place, but you don’t want it plastered everywhere.

More often than not, it’s more effective to jsut call a spade a spade.

What I mean by that, is B2B copy shouldn’t overcomplicate things.

The person reading usually just wants to know three things:

  1. What does this do?
  2. Why does it matter?
  3. And why should I trust you?

If the page doesn’t answer those questions fairly quickly, the reader moves on.

B2B copy needs to get the point, quickly, while nailing that ‘trust’ aspect.

What you get when you hire a B2B copywriter

You get me and my exceptional charm and wit.

You’ll also get:

Copy that converts

Would kinda suck if it didn’t, right?

I’ll get to know your product and/or service so well that I’ll end up selling your business its own product. Jokes aside, I know what compels your audience to take action and what words convert.

Someone who listens

Honestly, the writing bit of my job is around 30% of what I do – it’s the research and listening where things start happening. I take time to learn about your business, what you’re selling, who you’re selling to and why it matters.

Rapid response time

I reckon I’m faster at responding to emails and calls than a disgruntled teenager is at responding to a breakup text. I’m on-hand to answer questions, queries and riddles relating to your B2B copy. It’s just me, myself and I who writes your copy – no one else.

Industry experience

Having 12+ years experience agency-side, I’ve written for every industry under the sun, and have a bunch of testiominals to prove I’m worth my salt. From timber and construction businesses to recruitment – I’ve been around.

The kind of work I typically help with

Most B2B projects fall into a few areas.

And sometimes tone-of-voice work, so the brand sounds consistent wherever people encounter it.

How B2B copywriting projects usually work

As with most of my clients, we’ll start with a discovery call about your business, your audience, and what you’re trying to achieve.

From there, the process usually involves research into tone of voice, competitors, positioning, and search opportunities.

The copy itself is written with both clarity and persuasion in mind – and is an important part of your content strategy.

After all, we’re trying to sell your stuff, aren’t we?

Who I usually work with

B2B copywriting works particularly well for:

In other words, companies whose customers need a bit more information before making a decision.

If your messaging isn’t quite landing

It’s usually not because the product isn’t good, it’s more likely because your story hasn’t been told clearly enough yet.

Let’s work on that.

Let’s work together
How much is B2B copywriting?

As with any copywriting service, that depends. If you’re looking for retainer work, let’s say 1 or 2 SEO optimised B2B landing pages per month, prices would start at about £700. If it’s more of a one-off project, like populating your website with copy, that can range from £1,095 for smaller sites, to upwards of £3,000 for bigger, more complex websites.

Can you brief the copy for me to write?

Absolutely! If you’d prefer to write your own B2B copy and have the time and knowledge to do so, I can create a copywriting brief to help guide you. This would include things like keywords, title formatting (H1s, H2s etc), meta data, intenral linking recommendations and more.

Do you offer editing?

The first round of edits is free – anything after that is charged at my hourly rate.

What’s the difference between B2B and B2C copywriting?

B2B copywriting is aimed at businesses, whereas B2C copywriting is aimed at consumers. B2B copy is often more professional in tone, as you’re usually dealing with multiple stakeholders. With B2C, you’re writing for a specific audience with specific needs and desires.

Can I have a B2B blog?

Of course! Blog and thought-leadership content plays a huge party in building your brand’s expertise and authority in your space. I can help you structure and write this to maximise reach.