Website Copywriting
You might have a stunning website, but without the words to sell, that’s all you will have. A stunning website.
That’s just sitting there.
Doing nothing.
Like an Aston Martin without an engine, hidden behind a garage door.
Basically, a website without words is nice to look at, but won’t get you very far.
Website copywriting is the foundation that powers your brand, establishes trust, boosts your online presence, connects you with your target audience and most importantly, sells.
What is Website Copywriting?
Website copywriting is a pretty broad term and often gets confused or merged with SEO copywriting.
So let’s nail this definition.
Website copywriting is the process of crafting persuasive and engaging copy for websites. People hire website copywriters because they:
- Lack the time, expertise, and persuasive writing skills
- Struggle with communicating their brand message effectively
- Need help engaging their target audience
- Want to optimise their website copy for search engines
- Must drive conversions and achieve business goals
The most important skill a website copywriter brings to the table is grabbing the reader’s attention with words. Whether that’s with a sales page, a blog post, a header, anything.
Why is Website Copywriting Important?
Website copy helps you communicate your solutions to your audience quickly and effectively.
The language used in web copywriting is designed to get your reader to take action. Whether that’s buying something, subscribing to a newsletter, downloading a PDF, you name it.
Great web copy can also increase your brand awareness, drive more traffic to your website and increase conversions.
Is Website Copywriting the Same as SEO Copywriting?
SEO copywriting is an incredibly helpful (but not necessarily mandatory) partner to website copywriting. SEO copy helps search engines like Google and Bing understand what your website is about.
Weaving in relevant keywords, and optimising metadata, headings and alt texts are some of the core requirements if you’re looking to boost your ranking position.
Keeping on top of Google’s ever-changing rule book is a job in itself. But if you want to claim the top spots of search pages and get your website seen by more people, you need to combine website copywriting with SEO copywriting.
Don’t Let Your Words Fall Flat
Website copywriting is a crucial component to inspiring people to action online. Without the words to convince your audience that your product or service is right for them, how do you expect them to buy what you’re selling?
Make your words work for you. Let’s talk about getting some freshly cut copy onto your website to turn scrollers into buyers.