Magazines and Brochures
While the design of a brochure is essential, the words inside as just as important. At the end of the day, brochures aren’t designed to look good on your coffee table.
They’re designed to sell.
The Importance of Narrative in Magazine and Brochure Copywriting
The copy needs to hook, engage and persuade from start to finish. Glossy paper and professional photography help, but if the copy is a massive wall of bland text, it’s not exactly going to inspire anyone to action.
Narrative structure and storytelling are key components for mags and brochures. Keeping the reader on this journey allows them to see everything you have to offer.
How this is displayed depends on what you’re selling, but the core pillars are things like:
- Eye-catching subheadings
- Clipped and digestible paragraphs
- Bullet points (there’s never enough)
- Quotes
- Pull-outs
- Etc etc
The point is to keep your readers as mesmerised as a child who has just been handed their first picture book.
I Need Brochure and Magazine Copy, Now, Please
Sure, all you need to do now is get in touch and we’ll chat about your needs over the phone, with a cuppa.