Newsletters
Each newsletter you create needs to be industry-relevant, engaging and captivating enough to get people to stop whatever they’re doing and read it.
Newsletters need to grab your attention faster than Godzilla erupting from the Thames.
The key to a good newsletter is to look for clever angles that promote your business’s new toys or updates, and then craft copy that gets them to click and keep reading.
I’m pretty good at doing that.
Let’s make your newsletter’s words become weapons of mass subscription… (sorry).
Why Do I Need a Copywriter for My Newsletter?
Newsletters are designed to entertain, educate and keep your audience up to date with whatever it is you’re doing. Receiving a newsletter should be met with a smile, like receiving a text from your dog.
They are not designed or intended to sell. There are other channels for that.
That said, keeping in touch with your audience and gaining more subscribers is extremely important.
Newsletters should, like with any sales copy, compel your reader to act, to do something. This could be:
- Reading your most recent blog post
- Alerting them to offers on your website
- Updating you on an important change to their campaign
- Taking part in a giveaway
The aim of any newsletter is to first, get readers to open it, or read it, and two, take action once they have read it.
Subject Lines That Catch Your Eye
You know what’s difficult to write? Subject lines.
Do you know what’s even more difficult? Writing ones that people click on.
Over 35% of people open an email based on the subject line, a statistic I definitely fall into.
Like with any header, whether it’s a newspaper, a magazine cover, billboard, meta title, you name it, subject lines need to immediately grab the reader’s attention.
Without one, all that hard work you’ve put into your newsletter might be wasted if it’s never read.