Press Releases

Press releases are all about shouting the loudest and reaching the farthest… but in the right tone.

A bad press release is like a bad email subject line. A journalist will glance at it as it appears in the corner of their screen and then go back to what they were doing.

A good press release should hook them in and compel them to action. The end result should generate media coverage and disseminate news to journalists and media outlets. The bonuses from this include:

• Raising awareness
• Enhancing brand visibility
• Effectively communicating key messages to a wider audience

Let’s Press On

Press releases should:

• Announce news
• Generate media coverage
• Build brand awareness
• Enhance credibility
• Support marketing and PR efforts

Press releases should not:

• Be an advertisement or promotional piece
• Be excessively lengthy or filled with unnecessary details
• Be biased or overly subjective
• Be poorly written
• Become a sales pitch or overtly self-promotional

Writing a great newsletter isn’t just about good copy, it’s about good ideas. More specifically, finding a good angle to come in from.

As with any good piece of copy, it has to be unique, resonate with the target audience and compel them to action.