SEO Copywriting
Ah, SEO copywriting.
The art of weaving keywords into copy without it sounding like a geography teacher’s nails across a chalkboard.
SEO copywriting helps your website get noticed by Google by incorporating keywords that are relevant to your brand and the product or service you’re selling.
Without keyword-optimised copy, you have as much chance of being found as I have to secure a date with Scarlett Johansson.
SEO copywriting is an evergreen investment, but you have to give it time.
As Henry VIII once said, “Good copy doesn’t rank in a day”.
What is SEO Copywriting?
SEO copywriting is writing words that search engines and humans like.
Both need to work harmoniously to keep everyone happy.
The term ‘this town isn’t big enough for the both of us’ cannot be applied here.
The Town of SEO Copywriting needs to be big enough for search engines and humans for it to work.
Here are some examples where SEO copy can be found:
- Product descriptions
- Website landing pages
- Blog posts
- CTA (call to action) buttons
Give Me a Strange Analogy to Explain it
Badly written SEO copy is jarring and disrupts the reader’s narrative journey.
It’d be like reading a landing page on why you should Buy This Rowing Boat, but the term ‘buy this rowing boat’ is jammed into every paragraph, and every time you read it, someone bonks you on the head with an oar.
Being able to incorporate keywords into a free-flowing landing page is the difference between driving traffic to your site and getting them to buy whatever you’re selling, and ending up lost in the vast digital abyss, unheard and unseen by your desired audience.
What SEO Copy Needs to Work
Audience Research
Yep, SEO copywriting can help you climb up the ranking positions.
But, if you don’t know who your audience is or how to speak their language, you might as well be talking to a beige wall.
Identifying your audience before you start writing is crucial to the success of your SEO copy.
For my words to work, I find out who your target audience is and what kinda stuff they like.
(Unless your audience is beige walls, then I’ll just wing it).
Knowing how to talk to your audience and communicate your offering makes it 10x easier to get them to buy whatever it is you’re selling.
Keyword Research
SEO copy without keyword research is like Thor without his hammer, Starsky without Hutch, and Thelma without Louise.
In a word, it’s useless.
Keyword research involves uncovering the words that your target audience is punching into Google to find your products or services.
The next step is weaving them into your copy in a way that doesn’t sound jarring or like you’re being bonked on the head with an oar (refer to my strange analogy earlier).
Conducting keyword research also allows you to discover new words, terms, and questions your audience might be searching for.
The more relevant keywords you find, the more people you’re likely to reach.
Monitoring
Being able to track how your content is performing is essential for a bunch of reasons.
It enables you to evaluate performance, optimise strategies, measure ROI, analyse competitors, and keep your foot on the gas.
By tracking key metrics such as website traffic, keyword rankings, and conversions, you gain valuable insights into how your content is performing across the board.
If something ain’t working, we’ll fix it.
If something is working, great! We’ll do more of that. And then some more.
In essence, monitoring makes sure everything is working as it should.
You Might Need SEO Copywriting if:
- You currently have a bunch of copy on your website, but it isn’t correctly optimised or optimised at all
- Your copy is optimised, but it was optimised years ago and it’s past its expiry date
- You have no copy, so you need fresh copy, with a pinch of SEO to get it ranking
Let’s Start Optimising Your Content
Every website’s content should be optimised for SEO in today’s ridiculously competitive landscape.
Let’s get to work on optimising and prioritising your content. We have so many more people to introduce to your business.