Content strategy services

Content works much better when there’s a plan.

Aimlessly writing can be fun, trust me, I do it a lot.

But I don’t do it for my clients.

I help businesses figure out what to publish, why it matters, and how it drives results.

If you want to discuss your content strategy with a freelance content strategist with over 10 years experience in the game, by Jove you’re in luck.

Book a strategy call

What a freelance content strategist actually does

There was a time where I’d just throw my scrabble box at the wall to see what stuck.

Sometimes what I’d see was quite profound. But utterly useless for my clients.

Fortunately, I don’t use scrabble to inform my content plans anymore.

As a freelance content strategist, I work out what your content should do before anyone starts writing it.

Instead of writing something entirely new, I improve the content you already have. Updating facts, tightening the writing, improving SEO, maybe optimising for AI and generally making sure it still answers what people are searching for.

That means answering questions like:

• Who are we trying to reach?
• What are they searching for?
• What content will move them closer to buying?

Without that thinking, content tends to become random.

A few blog posts here.
A landing page there.
Maybe a LinkedIn post talking about how a dog made me hire that intern and now that intern is a billionaire mega person and I’m so proud of them.

Anyway, strategy turns all that into a (much more coherent) plan.

Signs you might need a freelance content strategist

You’re freaking out about your content and you demand STRUCTURE AND ORDER.

Okay maybe that’s a bit general.

You might need content strategy if:

• You publish content but traffic isn’t increasing
• Your content isn’t generating leads
• SEO feels confusing or inconsistent
• Your website content has grown a bit… chaotic
• You’re not sure what to publish next

In short: you have content, but no clear direction.

What a content strategy usually includes

Content strategy looks different for every business, but it typically involves:

Audience research
Understanding who your content should speak to.

Competitor and keyword research
Finding what people are actually looking for.

Content planning
Deciding what content should exist and why.

Content structure
Planning pages, articles, and topics that support each other.

Editorial planning
Creating a realistic publishing roadmap.

What you’ll get

Every industry is different, every client is different, and every time I dive into a content strategy, yep, it’s different.

That said, there is some crossover, so you might get:

• Content audits
• SEO content strategy
• Topic clusters and pillar pages
• Editorial calendars
• Messaging and positioning guidance
• Content optimisation recommendations

Everything designed to make your content clearer, more strategic, and more effective.

How the strategy Process Works

Nothing overly complicated.

1. Discovery call
This is where we talk to each other over the phone or via Zoom, Teams etc. We talk about your business, goals, and audience.

2. Research
I go hunting down (analysing) your competitors, exploring search demand, and content opportunities.

3. Strategy development
A structured plan for what content should exist and why. WHY.

4. Roadmap delivery
You get a clear content plan your team can execute. Or I can continue with it through one of my glorious – and ever-so-affordable – copywriting retainers.

Why work with a freelance content strategist?

Because I’m brilliant and I have a fabulous content strategist portoflio to prove it.

…You’ll also be working with someone who can offer and outsider’s perspective on your current content, faster execution of work and flexible collaboration.

And I play nicely with others. Just look at my testimonials.

*Plus, you’ll have someone you can hold accountable if your content still sucks (it won’t, by the way).

FAQs

What does a content strategist do?
A content strategist plans and structures content so it supports business goals, reaches the right audience, and performs well in search.

Do you also write the content?
Yes – strategy can lead into SEO copywriting, blog writing, or website copy.

How long does content strategy take?
Most projects take 2-4 weeks depending on complexity.