B2B copywriting services

Copy designed for businesses to flirt with other businesses.

And, ideally, flirt so well they buy whatever it is your business is selling.

Hire me to write these flirty words.

I need me some B2B copywriting

Why B2B copy is harder than it looks

Writing B2B copy ain’t no walk in the park.

Because selling to businesses is rarely a quick decision.

You’re often dealing with:

• longer sales cycles
• multiple decision-makers
• products that need explaining properly
• audiences that have seen a lot of marketing before

Which means the copy needs to do more than grab attention.

It needs to build credibility, explain value clearly, and guide people toward the next step.

B2B copywriting comes down to 3 things

A lot of B2B copy tries very hard to sound impressive. And I get it, you’re essentially talking (or writing) to people who may ultimately make the decision buy into your product/services.

But, B2B pages can quickly fall into the trap of talking about ‘synergy‘, ‘innovation’, and ‘leveraging solutions‘.

And yeah that sounds great and works… sometimes. But, more often than not, it’s just as effective to call a spade a spade.

What I mean by that, is B2B copy shouldn’t overcomplicate things.

The person reading usually just wants to know three things:

1. What does this do?
2. Why does it matter?
3. And why should I trust you?

If the page doesn’t answer those questions fairly quickly, the reader moves on.

B2B copy needs to get the point, quickly, while nailing that ‘trust’ aspect.

The kind of work I typically help with

Most B2B projects fall into a few areas.

• Website copy that explains services clearly and builds trust with potential buyers.
• SEO content designed to attract the kinds of searches B2B customers actually make when researching a solution.
• Landing pages for campaigns, product launches, or lead generation.
• Blog and thought-leadership content that demonstrates expertise and builds authority in your space.

And sometimes tone-of-voice work, so the brand sounds consistent wherever people encounter it.

How B2B copywriting projects usually work

As with most of my clients, we’ll start with a discovery call about your business, your audience, and what you’re trying to achieve.

From there, the process usually involves research into tone of voice, competitors, positioning, and search opportunities.

The copy itself is written with both clarity and persuasion in mind – and is an important part of your content strategy.

After all, we’re trying to sell your stuff, aren’t we?

Who I usually work with

B2B copywriting works particularly well for:

• SaaS companies
• agencies
• consultancies
• service businesses
• startups selling to other businesses

In other words, companies whose customers need a bit more information before making a decision.