De Gruchy

Brand

De Gruchy is a prestigious department store located in St. Helier, Jersey, with a heritage dating back to 1810.

Offering a wide range of luxury products, including fashion, beauty, home furnishings, accessories, and gifts, De Gruchy provides an upscale shopping experience for a discerning clientele. With a reputation as one of the oldest established businesses on the island, De Gruchy remains the most popular destination for locals and tourists seeking a sophisticated retail experience in Jersey.

Brief

De Gruchy asked me to write a feature for their monthly magazine promoting the new men’s fashion and grooming season. I took a tour of their store, reviewed their new stock, and pieced together several outfits and looks for Autumn. Brands included Tom Ford, Versace, Hugo Boss and Ralph Lauren.

I also got to try on some exceptionally well-fitting suits. Always a plus.

Result

My feature was published in De Gruchy’s monthly magazine, which has a readership of around 5,000. The client was happy with the feature and I was commissioned to write a number of other pieces for other departments within De Gruchy.