Rowlands Recruitment
“Connor’s creative input and copy helped us shape our ‘WAY’ campaign to connect with our target audience and bring in new leads.”
Claudia Sutton, Senior Recruitment Partner
Brand
Rowlands Recruitment is a leading recruitment agency in Jersey, dedicated to connecting top talent with the best opportunities in finance, law, technology, and other industries. With a team of experienced and knowledgeable recruiters, Rowlands Recruitment offers personalised and reliable staffing solutions that help businesses grow and succeed.
Brief
I worked with Rowlands on a number of projects, from creating their radio advert to writing job descriptions for law, accounting and finance companies.
My most notable involvement was being part of their creative team for the unveiling of their new flexible recruitment service.
This service was to be aimed at the ABC1 demographic, who are unable to find the time to search for new employment opportunities during office hours. Rowlands employed me to come up with a name for this new service and accompanying copy for a press release, newsletter, 30-second radio advert and four articles promoting flexible recruitment.
Thus, ‘Work Around You’ was born.
Result
Rowlands was delighted with the campaign and Work Around You continues to attract and convert the right clientele.
The completed project can be found here, and a screenshot of the webpage is below. You can also explore their blog if you’d like to read more about their Work Around You service.
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