Plate Mate

Brand

Plate Mate is the go-to for all your number plate needs in Jersey and the UK. From DVLA and road-compliant number plates for you everyday ride, to swanky show plates for vintage motors or even a wall hanging for your office or garage.

Brief

Plate Mate had never dived into SEO before, and they were looking to boost traffic and leads to the site. We started by doing a little competitor analysis, keyword research and opportunity analysis. From here we began optimising all current content for relevant keywords, and creating new landing pages and blog posts to boost traffic and leads.

Result

Plate Mate, at the time of writing (27/04/25, is:

– Now ranking for 392 new keywords
– Organic traffic is up 14%
– 28 keywords with a combined search volume of 15k+ ranking on page 1.
– Nailed a record high number of organic visitors in April 2025

Tim (owner) is happy too. Which is nice.

Need number plates? Go checkout their site: Plate Mate