SEO copywriting services

Ah, SEO copywriting.

The art of weaving keywords into copy without it sounding like a geography teacher’s nails across a chalkboard.

I Need SEO Copy

What is SEO copywriting?

SEO copywriting is writing words that search engines and humans like.

Both need to work harmoniously to keep everyone happy.

The term ‘this town isn’t big enough for the both of us’ cannot be applied here.

The Town of SEO Copywriting definitely needs to be big enough.

Without optimised copy, you have as much chance of being found as I have to secure a date with Scarlett Johansson.

How does seo copywriting work?

I’ll try and break this down (without interpretive dance):

• Keyword research

SEO copy without keyword research is like Thor without his hammer, Starsky without Hutch, and Thelma without Louise.

Technically still there. Just not very effective.

Keyword research is simply finding out what people type into Google when they’re looking for what you offer.

The next step is weaving them into your copy (landing pages, web copy, blogs, B2B, you name it) in a way that doesn’t sound jarring or like you’re being bonked on the head with an oar.

It also reveals related searches, questions, and topics your audience cares about. It’s a crucial part of any content strategy, too.

Which means more chances for the right people to find you.

• Competitor analysis

Before writing anything, it helps to know what you’re up against.

Competitor analysis involves looking at the websites already ranking for the keywords you want to target.

What are they writing about?
How are their pages structured?
And most importantly, what are they missing?

And no, this isn’t about copying what competitors are doing, it’s more about understanding the landscape and finding opportunities to do it better.

Sometimes that means creating more helpful SEO content, or refreshing existing content.
Sometimes it means clearer messaging.
And occasionally it just means explaining things in a way that doesn’t sound like it was written by a committee.

• Audience research

Yep, SEO copywriting can help you climb up the ranking positions.

But, if you don’t know who you’re talking to, you might as well be talking to a wall.

Working out who your audience is comes first. What they care about, how they speak, what they’re actually looking for.

Because once you understand that, writing something they’ll respond to becomes much easier.

And if your audience are walls, fair enough. I’ll improvise.

• Writing the copy

This is the bit where the actual writing happens.

Once the audience and keywords are clear, the copy gets written in a way that works for both search engines and human beings.

That means structuring the page properly, using headings that make sense, and weaving keywords into the copy naturally rather than hammering them in like tent pegs made out of ice cream cones.

Good SEO copywriting should still read like normal writing. It explains things clearly, highlights the benefits, and guides the reader towards the next step.

Because there’s not much point ranking in Google if people land on the page and immediately leave again.

• Monitoring

Once the copy is live, you don’t just pat yourself on the back and wander off.

You watch what happens.

Tracking things like traffic, rankings, and conversions tells you whether the content is actually doing its job.

If something isn’t working, it gets fixed.

If something is working, great. We do more of that.

SEO copywriting packages

These are rough guideline to my pricing. If you want something more bespoke, no problem, contact me and we’ll ‘av a tea and a chinwag.

I also do a broader range of copywriting packages if you’re looking for something other than SEO copywriting.

Do I need an SEO freelance copywriter?

Maybe, if:

• Your website looks nice, but barely anyone finds it.
• You show up on page three of Google. Which is basically the internet’s attic.
• People visit your site but don’t stick around long enough to do anything useful.
• Your pages talk about your business but don’t really say why anyone should care.
• Or your content is stuffed with keywords like someone trying to win a game of SEO bingo.

Good SEO copy fixes that. It helps the right people find you, understand what you offer, and actually take the next step. Which, generally speaking, is the whole point.

IT’s also important to remember that SEO copywriting is an evergreen investment, but you have to give it time.

Results do not happen overnight. Google and other search engines take time to trust you and your content.