Out & About
Brand
Out & About are a local social enterprise devised to enhance island life for both locals and visitors of all ages. They offer various deals and promotions related to activities and events, as well as insider tips on the best places to relax and unwind in Jersey. From fab discounts on dining and evening entertainment to outdoor activities, and special island events. Out & About offers the best deals on island entertainment.
Brief
Bino needed help launching Out & About and the first port of call was an in-depth brand Q&A to understand the offering, tone of voice, target audience and business aims. Once the Home and About pages were written, next up were press releases and promotional content on Facebook to officially introduce the brand and get people talking.
Result
Out & About are up to 4.6k followers on Facebook, has partnered with several businesses and 400+ members have signed up. It was a pleasure working with Bino to boost Out & About’s brand awareness and get people… out and about (sorry).